SentienceLab Privacy Policy

This is the website of SentienceLab , a company with its principal place of
business at, The Netherlands, (“we”, “us”, and “our”) and applies to all visitors
of our website (“you” and “your”). This privacy policy was last updated on
January 1st, 2019.
We at SentienceLab are committed to protecting your privacy. Our goal is to
provide you with a positive experience on our websites and when using our
apps, products and services, while at the same time keeping your Personal
Information, as defined below, secure.
Our privacy practices are described below, as well as in separate notices given
when an app, product or service is purchased or downloaded (our "Privacy
Policy"). This Privacy Policy covers all SentienceLab Products and
SentienceLab websites. By visiting SentienceLab websites, using SentienceLab
Products or providing us with your Personal Information (as defined below), you
are accepting and consenting to the practices, terms and conditions described in
this Privacy Policy.
SentienceLab wants to make SentienceLab websites easy for you to navigate
and SentienceLab Products easy for you to use. We are constantly improving

SentienceLab websites and SentienceLab Products to make them more user-

For ease of reference, we will use the following terms in this Privacy Policy: "
SentienceLab ", "our", "us" or "we" means SentienceLab., including its global
subsidiaries and affiliated companies . " SentienceLab websites" include all
global SentienceLab websites. " SentienceLab Products" includes all
SentienceLab branded apps, products and services.
If you are in the European Economic Area ("EEA"), the data controller for the
purposes of European data protection law is SentienceLab.
Types of Information Covered by This Privacy Policy
SentienceLab may collect both Personal Information and Non-Personal
Information. "Personal Information" means any information that can be used to
identify you. Some examples of Personal Information include your name,
address, email address and phone number. "Non-Personal Information" means
information that on its own cannot be used to identify you. Some examples of
Non-Personal Information include usage data relating to SentienceLab websites
and SentienceLab Products&Services, language preferences and SentienceLab
website page views.

Information may be aggregated and/or anonymized. When information is
aggregated, it is combined with information about other customers and users.
When information is anonymized, Personal Information is removed from

collected data and the remaining portion of the data, containing only Non-
Personal Information, is repurposed for internal or external use, such as, for

example, to determine how many users of a particular router include an Internet-
enabled television in a home network environment, or how many users viewed a

particular website video or advertisement. Aggregated information that includes
Personal Information is considered Personal Information until it has been
anonymized. Anonymized information is considered Non-Personal Information.
In general, usage data collected when you visit SentienceLab websites or use
SentienceLab Products is both aggregated and anonymized so it does not
identify you personally and is therefore Non-Personal Information.
The SentienceLab websites and SentienceLab Products&Services are not
directed to, nor does SentienceLab knowingly collect Personal Information from
children under the age of 13. If we are informed that we have collected the
Personal Information of a child under the age of 13, we will delete that Personal
Information from our systems. If you believe we might have inadvertently
collected Personal Information from or about a child under the age of 13, please
contact us at
How We Collect Information
We may collect and process the following data about you:
Information you give us. If you fill in forms on SentienceLab websites or
correspond with us by phone, email or otherwise, you may be providing us with
information about you, which may include Personal Information. This includes
information you provide when you register on SentienceLab websites, register
or return a SentienceLab Product, subscribe to any of our services, search for a
product, place an order on SentienceLab websites, participate in discussion
forums or other social media functions on SentienceLab websites, enter a
competition, promotion or survey, participate in a training session or other
event, download firmware, software and apps, or when you report a problem
with SentienceLab websites or SentienceLab Products or otherwise request
support. Personal Information you give us may include your name, address,
email address, phone number and other contact information, financial and credit
card information and any other information that can be used to personally
identify you.

Information we collect about you. We may automatically collect information
when you use SentienceLab websites or SentienceLab Products&Services,
 Technical information, including the Internet protocol ("IP") address used
to connect your computer or other device to the Internet, browser type
and version, time zone setting, browser plug-in types and versions,
operating system and platform and language preferences. This
information is all normally provided by your web browser, and we do not
specifically request it.
 Information about your visit to SentienceLab websites, including the full
Uniform Resource Locators ("URL") clickstream to, through and from
SentienceLab websites (including date and time); products you viewed or
searched for; page response times; download errors; length of visits to
certain pages; videos watched; page interaction information (such as
scrolling, clicks, and mouse-overs); and methods used to browse away
from the page.
 Any phone number or email address used to contact customer support.
 Usage data about how and when you use SentienceLab Products, other
devices that are connected to SentienceLab Products and what features
of SentienceLab Products you use.
 Technical information and data gathered when your SentienceLab
Products are connected to the Internet, such as how many and which
devices are connected to your home network, when you use the devices
and the amount of network traffic generated. We also collect
environmental data when you use certain SentienceLab Products, such
as utility settings, temperature and light readings in the home, motion
detection and alarm events.
 If you consent, certain apps may collect information about your location.
If you do not want this information collected, do not consent, or consult
your device manual for instructions on how to change location settings.
Information we receive from other sources. We work closely with third parties
who provide services to us (including, for example, business partners,
subcontractors in technical, payment and delivery services, advertising
networks, analytics providers, search information providers, credit reference
agencies) and we may receive information about you from them.
How We Use Information
We may use the information we collect for a number of purposes. These
purposes will be consistent with the reason you provided the information to us

or for a directly related purpose. The uses we make of such information include
the following:
 To set up an account for you on SentienceLab websites or SentienceLab
 To facilitate your purchase and/or download of SentienceLab
 To authenticate use of your account or purchases and/or use of a
SentienceLab Product/Service.
 To register your SentienceLab Product in our product database.
 To carry out our obligations arising from any contracts entered into
between you and us and to provide you with the information, products
and services that you request from us.
 To assist you with customer support.
 To communicate about and administer participation in customer
promotions and surveys.
 To provide the SentienceLab Products and/or Services you request.
 To provide you with information about the SentienceLab Products you
use, such as new features, bug fixes, service downtimes or upgrades.
 To help us develop new SentienceLab Products and/or Services and
improve current SentienceLab Products and/or Services.
 To provide you, or permit selected third parties to provide you, with
information about goods or services we feel may interest you. We (or
selected third parties) will contact you by electronic means only if you
have opted-in to receive marketing information. "Opt-in" means that you
have taken an affirmative action to receive information, such as by
checking a box or clicking a button.
 To notify you about changes to SentienceLab websites and SentienceLab
Products and/or Services and changes to our terms, conditions and
 To administer SentienceLab websites and SentienceLab Products and/or
for internal operational purposes, including troubleshooting, data and
statistical analysis, testing, research and survey purposes.
 To improve SentienceLab websites and SentienceLab Products and to
ensure that content is presented in the most effective manner for you
and for your computer or device.
 To ensure the security of SentienceLab websites and SentienceLab
 To monitor and regulate interactive features of SentienceLab websites
and SentienceLab Products and/or Services that you may choose to

participate in, including online forums and chat rooms relating to
SentienceLab Products and/or Services.
 To help you navigate SentienceLab websites.
 To help you access and use certain features of SentienceLab Products
remotely and to help you monitor and safeguard your home and home
 To provide you with information and recommendations about Internet
and utility usage in your home.
 To measure or understand the effectiveness of advertising we serve to
you and others who visit SentienceLab websites and to deliver relevant
personalized advertising to you and others.
 To determine which aspects of SentienceLab websites and SentienceLab
Products and/or Services are most useful to you and other users of
SentienceLab websites and SentienceLab Products and/or Services.
Sharing Information
Under no circumstances do we rent or sell your Personal Information to third
parties for marketing purposes. We only share your Personal Information with
third parties for marketing purposes if you have granted us permission to do so.
We will ask for your consent, such as by email response, opt-in box or click
through agreement acceptance, before we use or share your Personal
Information for any purpose other than the reason you provided it or as
otherwise provided by this Privacy Policy. We may share Personal Information
in the following ways:
 Within SentienceLab for purposes of data processing or storage.
 Within SentienceLab ‘scorporate group, including with our subsidiaries,
affiliated companies and divisions, all of whom may use your information
for the purposes disclosed in this Privacy Policy.
 With business partners, service vendors, authorized third-party agents or
contractors to provide a requested service or transaction, including
processing orders, hosting websites, storing your information, providing
email communications on our behalf and providing customer support.
We only provide these third parties with the minimum amount of
Personal Information necessary to complete or provide the requested
service or transaction, and we do not allow third parties to use your
Personal Information for a different purpose than what was disclosed to
 With service providers, advisors or other third parties to the extent
reasonably necessary to proceed with the negotiation or completion of a

merger, acquisition or sale of all or a portion of our assets. If
SentienceLab merges with or acquires or is acquired by another entity,
Personal Information would be transferred as a whole to the successor
 To comply with the law or legal process (such as responding to
subpoenas or court orders), to comply with government reporting
obligations and to exercise our legal rights or defend against legal claims.
 To protect our legal rights or those of others, such as protecting the
SentienceLab brand or investigating violations of SentienceLab terms of
use, violations of law, intellectual property infringement, misuse of
SentienceLab websites, fraud or potential threats to personal safety.
In addition, we may share aggregated and anonymized Non-Personal
Information, including usage data about SentienceLab Products, with third
parties for a variety of purposes, including to analyze trends about home
networking and utility use, to show third parties how their products could work
with SentienceLab Products and to generally improve home networking. We've
taken steps to ensure that this information cannot be linked back to you and we
require third parties to keep all shared information in its anonymized form.
For certain SentienceLab Wi-Fi products, SentienceLab may provide the
opportunity for you to connect and interface SentienceLab Products and/or
Services with one or more third party products and services, which will involve
the exchange of information from your SentienceLab Product with the third
party product or service. Your explicit consent and authorization will be
required at the time of connection to the third party product or service, and will
be revocable by you at any time. In some cases, if you purchase, use or
download a third party product or service that connects to a SentienceLab
Product, you may also be subject to such third party's privacy policy.
SentienceLab is not responsible for the privacy practices of third party partners.
If you access a SentienceLab Product through a third party product in this
manner, you consent and agree to the privacy policy of such third party. We
encourage you to carefully read the privacy policies and terms of use of any
third party products that connect to SentienceLab Products.
Any third parties with whom we share your Personal Information are required to
maintain the confidentiality of the information and are prohibited from using it
for any other purpose. We will take all reasonable steps to make sure these third
parties comply with the same privacy principles that govern our collection of
your personal information.
When making purchases on the SentienceLab website stores, SentienceLab uses
a payment processor to verify your payment card information. Your payment

card information is passed through to the payment processor and is not collected
or stored by SentienceLab. The payment processor is authorized to use this
information only to authenticate your purchase and for no other purpose.
You have the right to ask us not to process your Personal Information for
marketing purposes. We will inform you (before collecting your Personal
Information) if we intend to use your Personal Information for marketing
purposes, or if we intend to disclose your Personal Information to any third party
for marketing purposes.
We will always give you choices about your Personal Information. Some
choices are presented up front in the form of Opt-in notices or acceptance boxes
for marketing to you or sharing your Personal Information with third parties. In

certain cases where permitted by law, we also may give you the choice to Opt-
out. "Opt-out" means you have already chosen to Opt-in, but you later change

your mind. One form of Opt-out is clicking the Unsubscribe link in a marketing
email. This will take you off of our marketing email list. SentienceLab ‘s
general policy is to have users Opt-in, rather than Opt-out, to receive marketing
information and to allow the sharing of information with third parties. Please
note that these Opt-in/Opt-out choices do not apply to the receipt of mandatory
website, service or software communications, such as update or downtime
information, or receipt of order or shipping confirmations on SentienceLab
website stores, which you may receive periodically unless you cancel your
service or order or terminate use of software in accordance with the applicable
terms of use or license agreement.
If you do not wish to receive direct marketing material from us or a third party,
in addition to following the "Unsubscribe" instructions in a marketing email,
you can send us an email request at
New SentienceLab Products and Services
When you purchase and/or download new SentienceLab Products and/or
Services, we will only use your Personal Information for the purposes set out (i)
in this Privacy Policy and (ii) in any notification provided to you at the time of
purchase or download.
Where We Store Your Information
The data that we collect from you may be transferred to, and stored at, various
locations globally, including the United States. It may also be processed by
SentienceLab staff or contractors operating outside your country of residence

(including, if you are in Europe, outside of the EEA, or, if you are in Australia
or New Zealand (ANZ), outside of ANZ) who work for us or for one of our
suppliers. Such staff may be engaged in, among other things, the fulfilment of
your order, the processing of your payment details and the provision of support
services. We also use cloud-based applications and services to store and process
your Personal Information, which may result in your Personal Information being
stored outside your country of residence (or the EEA or ANZ).
We will take such steps as are reasonable to make sure we and our service
providers do not breach the privacy principles that govern our collection of your
personal information. By providing your Personal Information to us, you fully
understand and consent to the transfer, processing and storage of Personal
Information outside of your country of residence where data protection
standards may be different, and you consent to disclosure and use of your
Personal Information to overseas service providers who may not fully comply
with the particular laws of your country. Our Privacy Policy and our practices
are designed to provide a globally consistent level of protection for Personal
Information all over the world. This means that even in countries whose laws
provide for less protection for your information, SentienceLab will still handle
your information in the manner described in this Privacy Policy and in
conformity with all applicable laws.
Accessing and Updating Your Personal Information
We need your help in keeping your Personal Information accurate and up to
date, so please notify us of any changes to your Personal Information. You can
access and update your Personal Information and communication preferences at
any time in the following ways:
 By clicking the "Unsubscribe" link in any email you receive from us.
 By sending an email to Please be sure to include
your name, email address and specific relevant information about the
information you would like to change or the material that you no longer
wish to receive.
 For many SentienceLab websites and SentienceLab Products, by signing
in to your online account located at the URL provided when you signed
up for the SentienceLab website or service.
We will honor your reasonable request to:
 Correct your data if it is inaccurate.
 Transfer your Personal Information to a third party.

 Delete your Personal Information, unless we are required to retain it by
 Provide you with a copy of Personal Information held on our current
records at no charge, or for a reasonable charge if records must be
accessed from backed up or archived records.
We will respond to your request promptly upon receipt. We may ask you to
verify your identity before we can act on your request. If your Personal
Information has been disclosed to a third party in accordance with this Privacy
Policy, we will take reasonable steps to notify the third party of any updated
information you provide to us.
We note again that, if you choose to no longer receive marketing information
from us, we may still communicate with you about other matters, such as
product and service updates for SentienceLab Products and /or Services you
have purchased and customer support matters.
Retention of Personal Information
We will only retain your Personal Information to fulfill the purposes for which it
was collected or as required for legitimate business purposes as described in this
Privacy Policy or otherwise as permitted by law.
Cookies, Web Beacons and Other Web Tools
We use automatic data collection tools like cookies, embedded web links and
widgets (collectively, "web tools"). These web tools collect certain information
that your browser or your mobile device sends to SentienceLab websites and
SentienceLab Products, such as computer IP address, browser type and service
provider. In addition, SentienceLab uses small pieces of code called web
beacons. Web beacons allow a website to transfer or collect information through
a graphic image request. This allows SentienceLab to collect information such
as the address of the page you are visiting, the address of the referring page you
previously visited, what browser or mobile device you are using, and your
display settings. SentienceLab and its advertising partners use web beacons, for
example, to find out if advertising on SentienceLab websites and other websites
that contain SentienceLab ads is effective, or if certain videos on SentienceLab
websites are being viewed.
SentienceLab may use web tools for the following purposes:
 To identify the user's country and language and distinguish you from
other users of SentienceLab websites.

 To save your registration information for future use on SentienceLab
websites and services.
 To allow customer surveys to appear or not appear to customers.
 To optimize your browsing experience by preloading certain features of
SentienceLab websites and services on future visits to make loading
times faster and more efficient.
 To understand how you use and interact with SentienceLab websites and
 To customize and provide you with a more personal experience when
visiting SentienceLab websites or our advertising partners' websites or
when using SentienceLab Products.
 To improve SentienceLab websites and services.
 To count visitors to SentienceLab and SentienceLab Products and analyze
website traffic, such as how many visitors have come to the
SentienceLab websites from advertisements on advertising partner
You have the following choices regarding SentienceLab ‘s use of web tools:
 You may refuse to accept cookies by activating the appropriate setting
on your browser or mobile device. However, many features of
SentienceLab websites and SentienceLab Products may not work as
intended if you disable cookies, and areas that require registration or
authentication and SentienceLab website store transactions will not be
 For some SentienceLab Products, you can go into the account settings
and select an option that will remove you from personalized advertising.
If you select this option, you will receive generic advertising as part of
these SentienceLab Products rather than advertising that has been
tailored based on your preferences.
 Many advertising companies are members of the Digital Advertising
Alliance or the Network Advertising Initiative and provide opt-out
choices on their websites.
We do not currently respond to web browser "do not track" signals or other
mechanisms that provide a method to opt out of the collection of information
across the networks of websites and online services in which we participate. If
we do so in the future, we will describe how we do so in this Privacy Policy.
Visit the following website,, for more information on this
developing area.

In addition to SentienceLab 's use of web beacons on SentienceLab websites, we
allow certain third parties who provide SentienceLab advertising on their
websites to use their own web beacons within SentienceLab websites. In that
case, if you click on or view a SentienceLab ad on one of our advertising
partners' websites and are redirected or go to the SentienceLab website, the
advertising partner places a web beacon on your browser so that we can track
advertising conversions (which let us know if an ad was effective). These web
beacons will appear on your browser regardless of whether you have refused to
accept cookies or indicated that you do not want to be tracked on SentienceLab
websites or on the Internet generally. However, they are only used by
SentienceLab for the limited purpose of tracking advertising conversions and do
not identify you personally in any way.
Third parties may collect information about your online activities over time and
across different websites when you use SentienceLab websites. To avoid
tracking by these third parties, you can exercise the choices above to reject
cookies, although SentienceLab has no control over and cannot confirm whether
these third parties honor the do not track browser choices you have made.
We strive to maintain reasonable administrative, technical and physical
safeguards designed to protect the information collected by SentienceLab
websites and SentienceLab Products. Unfortunately, the transmission of
information via the Internet is not 100% secure. Although we will do our best to
protect your Personal Information, we cannot guarantee its security; any
transmission is at your own risk.
It is important to note that if you use a computer or device that can be accessed
by others, other people may be able to access unencrypted Personal Information.
If you do not want your information to be available to others, exercise
caution when using public computers or devices or when using any
computer or device to which users unauthorized by you may have access.
We recommend that you take every precaution in protecting your Personal
Information when you are on the Internet. For example, change your passwords
often, use a combination of letters and numbers when creating passwords, and
make sure you use a secure browser. You should also be aware that names that
you give your Wi-Fi-enabled devices, home networks and services (also known
as "friendly names") may be detectable by others outside your home, so you
should not use Personal Information as part of your friendly names.

Updates and Upgrades
SentienceLab Products may be updated or upgraded from time to time to
provide additional features, address technical issues, and generally make your
user experience better. Some SentienceLab Products include an auto-update
feature, which gives us the ability to make updates automatically. You can
change auto-update options by changing your settings within the SentienceLab
Product account information. In very limited cases, updates may still be
automatically applied, regardless of the auto-update setting. For example, we
may provide an automatic update that prevents or fixes a security vulnerability
or breach to your network.
Third Party and Social Media Linked Sites
SentienceLab websites and online services may contain links to websites or
online services operated by third parties. SentienceLab Products may also use or
offer products and services from third parties, such as a third party app that
works with a SentienceLab Product. Once you leave SentienceLab websites and
SentienceLab Products, your activities are governed by the terms of use and
privacy policies of the third party websites and online services. SentienceLab is
not responsible for the privacy practices or the content of these websites and
online services, and we encourage you to carefully read the terms of use and
privacy policies of any website and online service you visit.
SentienceLab websites and SentienceLab Products may contain social media
features, such as Facebook "Like" buttons. These features may collect
information about your device's IP address, set cookies to facilitate interaction
with social media features or link you to a social media website where you may
post Personal Information. All interactions with social media features are
governed by the privacy policy of the social media company providing the
Forums/Chat Rooms
If you participate in or post information to a discussion forum or chat room on
any SentienceLab website or SentienceLab Product, you should be aware that
the information you provide there will be made broadly available to others, and
can be read, collected, forwarded or used by other users of these forums,
potentially inside or outside SentienceLab, who have access to that forum. This
information could also be used to send you unsolicited messages. Please
recognize that individual forums may have additional rules and conditions. Each
participant's opinion on a forum or chat room is his or her own and should not be
considered as reflecting the opinion of SentienceLab. We are not responsible for

Personal Information or any other information you may choose to submit in
these forums, or the consequences of any submission. If at any time you would
like to remove a posting, please email at Keep in mind
that removal of a posting from a forum or chat room does not mean that the
posting will be deleted from our systems, or that it has been completely removed
from the Internet.

We assure compliance with our policy through periodic employee training and
system security maintenance and testing. By testing the technical and
organizational security measures, we can better position itself to prevent
unauthorized access of personal information.
Updates to this Privacy Policy
We may update this Privacy Policy from time to time, so please review it
frequently. If we change our Privacy Policy, we will post the revised version
here, with an updated revision date. If we make material changes to our Privacy
Policy, we will notify you by email or prominently post a notice on this website.
How to Contact Us
Should you have any privacy-related questions or comments related to this
Privacy Policy, please contact us at you have complaints
or concerns about this Privacy Policy, please contact us at the above email. We
treat all complaints about a breach of the privacy laws seriously. Someone from
SentienceLab will investigate your complaint and respond to you within a
reasonable time.
© 2019 SentienceLab. and/or its affiliates. All rights reserved. Updated 30 May 2019